Ah! I have been M.I.A. for so long!!! It feels good to be back :). In the interim, I have been enjoying the summer, going on surprise vacation, and I got engaged! I’m so excited!!! It has been a whirlwind ever since to say the least. Thankfully the wedding is a year out, so I have a lot of time to plan, but standing here at the beginning of it all is daunting. It already feels like there’s so much to do, but I am trying to keep as cool a head as possible. Hence, a lipstick post today! Nothing zens me out like talking about some lipstick.

A few months ago, I was sent two products from Axiology Beauty. It is a newer brand on the green beauty scene and certainly off to an impressive start. The company’s mission is to create effective products and kissable lips that are cruelty free and free from harmful ingredients. Axiology uses a combination of nourishing organic ingredients and natural pigments to create a simple and clean ingredients list. Check it out below.

Ingredients: Organic Candelilla Wax, Organic Avocado Oil, Organic Castor Oil, Organic Mango Butter, Organic Avocado Butter, Organic Grape Seed Oil, Organic Coconut Oil, Vitamin E Oil, Sweet Orange Oil; May Contain: Iron Oxide, Mica, Titanium Dioxide, Manganese Violet.


That’s an awesomely pure list! In addition, the company even sustainably sources its packaging; it is produced in Indonesia by an all female work force and uses recycled paper from the area. This effort helps to notably reduce the amount of trash on the entire island! Clearly, Axiology is a brand that stands by its principles and its efforts have produced a measurable impact on the community!

Now, you may be wondering about the lipstick’s performance. At a price point comparable to Ilia ($26), Axiology fares quite well. I tested The Goodness and Infinite. On me, The Goodness is a pale, ballerina pink with a frosty finish, and Infinite is a brick red with brown undertones. The texture is more matte than glossy, and they are less moisturizing than others like Red Apple Lipstick, but not drying.



They are moderately pigmented. The opacity is definitely more intense than an Ilia Tinted Lip Conditioner or other tinted balm, but it isn’t as super full on as others. The mineral pigment lends the pinker colour a sort of metallic sheen. Although the exclusion of dyes keeps the product purer, it also limits the shade options, which is a bummer for me.

The most notable thing about Axiology Lipsticks? The packaging! The lipstick bullet is spring loaded into the tube; simply push on the bottom of the bullet to release the product. It is so cool! The tubes are long, lean, and gold, totally chic. I would say this packaging is on par with Kjaer Weis, which is some high praise. This clever and innovative packaging design also prevents the cap from ever accidentally slipping off and smearing lipstick all over the inside of your makeup bag or purse. I know I’ve definitely had that happen a few times even with some higher end brands, so this design touch is much appreciated.




Overall, I enjoyed my experience with Axiology Beauty Lipsticks, but they are not an absolute fave. And it may have to do with the fact that the shades were not the best for me, but I think there are better options out there at this same price. However, I really feel like it’s a great brand to check out if you are looking for the purest products available on the market right now without sacrificing luxury.

Hope you’ve all had a great weekend 🙂 I’ve had a great time celebrating the holiday with family and friends! Looking forward to posting again soon and to posting lots of fun wedding related updates and info in the months to come! Any advice is WELCOME.

Have you tried Axiology? I would love to hear your thoughts!